Cities in Balance - Promoting Senior Economy in Europe

 

In the public debate, the ageing of our society is mainly seen as a burden to the social security and health care systems. What is often overlooked is the fact that older people, as a result of their income and wealth as well as their knowledge and skills, also represent an economic resource.

Objective(s): development of regional strategies and transferable and practicable approaches to promote senior citizen's economy in the region in order to improve regional economic growth and job creation.

Main issues:

• Senior living and barrier-free environment
• development of special products and services suitable for seniors
• seniors taking part in education and new media
• integration of seniors in society in order to strengthen social cohesion
• "active ageing" and raising awareness of seniors in the city

 
Timeframe: est. end 2007 > submission of an application with final partner consortium
                  est. 2008-2010 > implementation phase

Partnership: The five current partners are looking for national, regional and local authorities, NGOs, SMEs and universities.
 
Contact: Economic Development Agency Hagen
              Meike Sturm, EU-project co-ordinator
              Fleyer Strasse 196, 58097 Hagen, Germany
              Phone +49 (0)23 31 / 80 99 72 - Fax +49 (0) 23 31 / 80 99 80
              sturm@wfg-hagen.de
              www.wfg-hagen.de
              www.crii-online.net
              www.city-identity-image.com